SPEED HERO Blog — Electric cars

The Soft Switch

There are a few people who care about much about their shampoo. You go to the store, pick something you like the smell of at a decent price. It's a general product that serves a purpose that we don't want to waste time considering. This is the case for most, but not all people. For this majority when their common brand of hair soap stops being available, they make a soft switch to another brand and don't really give a shit. It works the same, no matter who makes it or what it's made of. Their lives continue the same...


We're already there.

You're alive now, right here, this moment can be defined as the present. We love books about the future, whether fictional stories or scientific guesses, speculating about the progress of tomorrow is fascinating. We still live with the 1950's atomic vision of the future, flying cars being an accidental classic. Its these visions of change to greatness that fuel some people, motivate them to embrace the new. The reality of the situation is profitability is the true measure of personal success. Deep down, internally a majority of us, those we define as sane, wish to always climb one rung higher...